Headless eCommerce represents a platform or solution that abstains from defining the perfect front-end by simply not having one. This means that the front-end has been decoupled, or removed, from the backend, and you are not forced to remodel or live within a tightly coupled user experience.
1. Headless eCommerce does not limit front-end developers. With a traditional eCommerce platform, front-end developers are constrained to the front-end design and process that is created by the solution. If they wanted to change the data or the experience, they’d need to change the database, the code and the front-end, making even the smallest change a large business risk. By not having a defined front-end, headless eCommerce allows front-end developers to create a completely catered and unique user experience that fits exactly what the business needs, without worrying about modifying the database.
2. Headless eCommerce offers almost limitless customization and personalization. Traditional eCommerce platforms come with a predefined experience for both an end user, as well as an administrative user. Headless eCommerce allows businesses to define the exact experience they want, for both buyers and administrative users.
3. Headless eCommerce improves your time to value. No matter your eCommerce platform, back-end business logic, functionality and capabilities usually comprise up to 85% of a software development process. With a headless commerce platform, you are starting from the point of completion which is allowing you to focus on the user experience and deliver a final solution for far less cost, time and effort.